IN BRIEF
Cologne’s new bicycle trade show, “towards tomorrow – European Bike Show”, has already sold more than 70% of its planned exhibition space, Koelnmesse announces, a few weeks after sales opened. It has received registrations from 25 countries. Koelnmesse has scheduled the show for 6 to 8 September 2027 at its exhibition centre. Bosch eBike Systems, Shimano, Panasonic and Schwalbe are among the exhibitors announced.
The figure comes as the discounted booking period closed: the “early bird” terms ran until 10 November 2026. Exhibitor bookings for the European Bike Show opened on 10 September, after the show’s official launch at its future venue.
Who will be at the European Bike Show
The list of announced brands mixes components, equipment and bikes: Panasonic, Raymon Cycles, Schwalbe, uvex, LIQUI MOLY, Bosch eBike Systems, CRUSSIS, Busch & Müller, ABUS, Shimano and VAUDE. Ursus, Eurofender, Tenways, Polispot, Coboc, PUKY and STEVENS have also confirmed their participation. To attract further exhibitors, Koelnmesse plans to draw on its network in more than 100 countries.
Diana Dréan, for Koelnmesse, sums it up as follows:
“More than 70% of the planned exhibition space has already been sold, and the numerous international registrations show that our concept is attracting interest far beyond Germany. We particularly value the participation of such a wide variety of companies and brands.”
Diana Dréan of Koelnmesse
A show backed by the German industry
Koelnmesse is organising the show, with the involvement of the ZIV (the German bicycle industry association) and Zukunft Fahrrad, which Diana Dréan presents as a sign of the industry’s clear commitment. Wasilis von Rauch, of Zukunft Fahrrad, said: “Today, the sector encompasses far more than merely the product alone and something truly special is currently taking shape in Cologne.”
