IN BRIEF
Giant is growing again. In the third quarter of 2026, the group’s revenue rose 6.2% year on year and its operating profit 29%. The group attributes this to strong sales of its new, higher-value products under its own brands, with no clearance discounting this year. Over nine months, sales are still down 5.1%, but operating profit is up 4.7%.
| Revenue, 3rd quarter 2026 | +6.2% year on year |
| Operating profit, 3rd quarter 2026 | +29 % |
| Revenue, nine months | 45.5 billion New Taiwan dollars (47.96 billion a year earlier), −5.1% |
| Operating profit, nine months | +4,7 % |
Giant: two quarters of growth in a row
Giant points out that its quarterly revenue grew year on year for the second consecutive quarter. The group also says that its nine-month operating profit, which was down in the first half, has returned to growth.
Giant explains that strong sales of its new, higher-value products under its own brands, with no clearance discounting this year, improved the group’s gross margin and profitability over nine months.
In its statement of 9 November, the group describes a bicycle market that “showed signs of a gradual recovery”, and operations that “demonstrated solid recovery momentum”. It cites sales of the flagship models of the new model year, which sustained the momentum of its own brands.
Europe and China up
Geographically, Giant’s recovery is driven by Europe and China: sales there rose year on year over nine months, boosted by the launch of new products.
North America and OEM lagging behind
Demand in North America remained relatively weak, under the effect of macroeconomic pressures and inflation. The contract manufacturing business (OEM), which makes bikes for other brands, also remained sluggish, partly because it is compared with a strong 2025.
