IN BRIEF
Eurobike, Europe’s biggest bike show, is spacing out its editions: after the 2027 gathering, it will skip 2028 and return only in 2029, on a two-yearly rhythm. The decision was announced by Philipp Ferger, head of organiser Fairnamic, on the eve of the 2026 show’s opening. The backdrop: a sharp fall in the number of exhibitors — from around 1,500 in 2025 to 800 this year — and the arrival of a rival show in Cologne.
The verdict came during the press day, just before the opening of Eurobike 2026 in Frankfurt. From the 2027 edition onwards, the show will no longer be held every year. It will move to a two-year cycle, with a blank year in 2028 and a return planned for 2029.
One edition every two years from 2027
“We are refocusing the show on what exhibitors and buyers actually need,” said Philipp Ferger, managing director of Fairnamic, the company that organises Eurobike. In concrete terms, the next edition will run from 1st to 4 September 2027. Then nothing in 2028. The show will not reappear until 2029, in a form the organiser says will be “radically different”.
Fairnamic was born of a partnership between Messe Friedrichshafen and Messe Frankfurt. It was Fairnamic that moved Eurobike from Lake Constance to Frankfurt in 2022. Four years on, it is that same team deciding to slow the pace.
From 1,500 to 800 exhibitors in a year
The figure says it all. In 2025, Eurobike brought together around 1,500 exhibitors. In 2026, there are only 800 of them, from 44 countries. Half the stands have vanished in twelve months.
Several heavyweights gave this edition a miss: Bosch, Shimano, Schwalbe, Stromer, Riese & Müller and ABUS preferred to stay at home. At the same time, the organiser pulled micromobility out of the main show to give it a separate event, Mobifuture, held on the same site. A way of admitting that a single show was no longer enough to hold together a sector that is fragmenting.
Cologne waiting in the wings
The move to a biennial rhythm opens the door wide to a rival. The German bicycle industry association, the ZIV, is setting up its own event: “Towards Tomorrow – European Bike Show”, scheduled from 6 to 8 September 2027 in Cologne, just a few days after Eurobike. Billed as a strictly trade-only (B2B) platform, it targets precisely the audience that brands accused Eurobike of diluting.
One question the organiser has left unanswered: what will a “radically different” Eurobike look like in 2029, in a calendar where a competitor will have settled in by then. The slower pace looks less like a chosen pause than a forced response.
