BIKES

Atherton configurator lets buyers choose chainstay length

The Welsh manufacturer offers three chainstay lengths — Agile, Neutral, Stable — in its new online configurator, with an upcharge on carbon and titanium frames.

Atherton configurator lets buyers choose chainstay length

IN BRIEF

Atherton Bikes, the Welsh mountain bike manufacturer whose A-series frames are assembled around 3D-printed titanium lugs, has put online a configurator that lets buyers visualise their bike before ordering it. According to Bikerumor, which reported the announcement on 20 August, the tool comes with a new option that is more interesting than the choice of colours: chainstay length, offered in three values — Agile at -5 mm, Neutral at 0 mm and Stable at +5 mm. The outlet reports a £240 / €228 upcharge on the A-series carbon and titanium frames, and no upcharge on the S-series aluminium frames. Again according to Bikerumor, the change has been approved by Dave Weagle, designer of the DW-link kinematics.


Chainstay lengths offeredAgile -5 mm, Neutral 0 mm and Stable +5 mm
A-series upcharge (carbon and titanium)£240 / €228 (according to Bikerumor)
S-series upcharge (aluminium)None (according to Bikerumor)
Sizes available22 in the A-series, 12 in the S-series
Scope of the configuratorAll non-electric mountain bikes in the A-series and S-series
ManufacturingMachynlleth, Wales

Configuring a bike online has become commonplace. What Atherton Bikes has slipped into it is far less so: the ability to choose the chainstay length of your mountain bike, in other words one of the parameters that decide how the machine behaves — and which manufacturers generally keep to themselves.


The Atherton configurator opens up chainstay length

Bikerumor reports that “Atherton Bikes just launched a new online custom bike configuration tool that lets buyers visualize their perfect mountain bike build before ordering”. Several manufacturers offer comparable tools, and the outlet notes as much itself: the tool “it’s not entirely unique”. It is the option that comes with it that changes things: three rear-end lengths, described by the outlet as “-5mm Agile, 0mm Neutral, or +5mm Stable”.

Five millimetres sounds like very little. On a mountain bike, they nonetheless shift the weight distribution. The configurator’s guide, quoted by Bikerumor, describes the effect of the short chainstay: “A shorter chainstay shifts weight rearward, making the front end lighter and easier to lift. This sharpens turn-in response and makes the bike feel more playful and manoeuvrable, particularly on tight, technical trails and in corners.” The long version aims for the opposite, stability at high speed.

3D-printed titanium lugs of an Atherton frame
The 3D-printed titanium lugs around which Atherton assembles its frames. Photo Atherton Bikes

Why printed titanium makes the option a paid one

Atherton’s manufacturing method explains the upcharge. The A-series frames are built around 3D-printed titanium lugs, which makes it possible to produce a part on demand rather than tool up a mould. Hence the upcharge reported by Bikerumor: “The carbon & ti A-series bikes have a £240 / 228€ upcharge for picking either Agile or Neutral. That’s because they require extra design and prep to create a “custom print plate” for the 3D-printed titanium lugs each customer’s bike is built from.” Atherton’s own configurator, consulted on 21 August on the A150 page, does not say the same thing, however: it charges “+ £240.00” for the Agile option as well as for the Stable option, and gives Neutral as “Included”.

The S-series aluminium frames escape the extra cost, for a simple industrial reason set out by the same article: “The good news for the budget hunters is, the alloy S-series bikes have no extra charge. Alloy rear ends are made in batches, so Atherton will just pick the premade rear that fits your needs.”

That leaves the awkward question: is it wise to let a buyer change a geometry figure? Bikerumor writes that “the change to rear center lengths of the DW-link designs has been approved by Dave Weagle”, the designer of the kinematics used by the brand. The outlet also points out that the A-series is already offered in 22 sizes and the S-series in 12 — the chainstay option therefore adds to an already heavily segmented catalogue, each frame of which is, according to Atherton, “designed and manufactured at our HQ in Machynlleth, Wales”.

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