IN BRIEF
LOOK opens a new chapter of its The Art of Cycling series with Julia Hariri, a German-Iranian artist based in Berlin. Her artwork covers the frame of the 795 Blade RS 3, the brand’s aero road bike, in a run of 50 numbered units. The frameset sells for €6,990 with a seatpost, a matching pair of Keo Blade Ceramic Ti pedals and an art print.
| Price | 6 990 € |
| Product | 795 Blade RS 3 frameset |
| Run | 50 units, numbered |
| Seatpost | LOOK Aeropost 5 with setback |
| Pedals | Keo Blade Ceramic Ti, Julia Hariri edition, in a presentation box |
| Art print | 40 × 60 cm on Hahnemühle Photo Matt Fibre paper |
LOOK states that every frame of the LOOK 795 Blade RS 3 x Julia Hariri shares the same artwork, but that each one is individually numbered. The brand sums up the edition in one line: “50 frames. One artwork. No second edition.”
The LOOK 795 Blade RS 3 as a canvas for Julia Hariri
Julia Hariri devotes her work to the female body. For this edition, named 795 Blade RS 3 The Art Of Cycling x Julia Hariri, her artwork covers the frame of LOOK’s aero bike.
After Jay Kaes, a new artist
The Art of Cycling series had already produced a 795 Blade RS by Jay Kaes, a British artist known for his glitch pop style and his “Walls that Talk” murals. He reworked LOOK’s emblematic Mondrian palette. That edition numbered 50 frames worldwide, each hand-painted and numbered in France.
A frameset, not a complete bike
LOOK sells the edition as a frameset. The brand says each frame comes with a curated collection, “designed to be ridden, carried and lived with”: the Aeropost 5 seatpost with setback, a pair of Keo Blade Ceramic Ti pedals matching the artwork, delivered in their presentation box, the edition’s artwork printed at 40 × 60 cm on Hahnemühle Photo Matt Fibre paper, and a tote bag. The French product page lists €6,990 including VAT.
