IN BRIEF
Haibike and Winora have a buyer. On 29 October, the day the Schweinfurt court opened insolvency proceedings for Winora Staiger, Accell’s German subsidiary signed the sale of its main assets to Bike Tree, a company set up for the purpose by the Singapore-based group DuTech. The takeover mainly covers the Haibike and Winora brands, the stock and the know-how. The Sennfeld site is kept with 87 employees, at the cost of 73 job cuts; completion is expected in early November.
| Seller | Winora Staiger GmbH (part of Accell Germany) |
| Buyer | Bike Tree GmbH (Mechernich), Tri Star / DuTech group |
| Signing | 29 October 2026 |
| Taken over | Haibike and Winora brands, stock, technical and commercial know-how |
| Jobs | 87 employees kept in Sennfeld, 73 jobs cut |
| Completion | expected in early November 2026 |
Bike Tree takes over Haibike and Winora through an asset deal
Bike Tree GmbH, based in Mechernich, belongs to the Tri Star / DuTech group. It was founded to take over the business and assets of Winora Staiger, and it is managed by Lei Chen. He signed the contract on 29 October with Joost van Schaik, managing director of Winora Staiger. The transaction takes the form of an asset sale: Bike Tree is mainly buying the Haibike and Winora brands, the stock and the technical and commercial know-how.
The provisional creditors’ committee and the provisional administrator have already given their approval. The sale remains subject to the usual closing conditions, and completion is expected in early November 2026.
Sennfeld keeps 87 employees
The Sennfeld site is to be kept with 87 employees. The takeover comes with the loss of 73 jobs. When the proceedings began, Winora Staiger employed 187 people: the other positions have since disappeared, mainly through resignations and other departures. The seven apprenticeship places are kept.
“Together, we have fought over the past months with great commitment to preserve the company and the jobs,” says Martin Mucha, restructuring lawyer at the law firm Grub Brugger in Stuttgart.
Ghost is still waiting
Accell Germany and its German subsidiaries, Winora Staiger, Ghost-Bikes and Engelbert Wiener Bike Parts, had applied on 5 August 2026 for self-administered insolvency proceedings before the Schweinfurt court. Lawyer Stefan Debus, of the law firm Müller-Heydenreich Bierbach & Kollegen, was appointed as the administrator overseeing the proceedings: in self-administration, management keeps control of the company. For Ghost-Bikes and Engelbert Wiener Bike Parts, the proceedings are due to open on 1 November 2026, and the press release of 30 October names no buyer for them.
