IN BRIEF
Giant and Liv have put the French pages for their 2027 aluminium road bikes online. The Contend SL 2 and the BeLiv SL 2 open the range at 1,300 euros, against 1,350 euros for the 2026 model year: fifty euros less on the entry ticket. Both brands are showing strictly identical prices, 1,300 euros for the Shimano Sora builds and 1,600 euros for the Tiagra ones. Part of the catalogue is still missing: as of 17 August, neither the Contend SL 0 nor the Contend AR models have a 2027 page on the French site.
| Giant Contend SL 1 (2027) | €1,600 — Shimano Tiagra R4000 |
| Giant Contend SL 2 (2027) | €1,300 — Shimano Sora |
| Liv BeLiv SL 1 (2027) | 1 600 € |
| Liv BeLiv SL 2 (2027) | €1,300 — Shimano Sora |
| Frame | ALUXX SL aluminium |
| Seatpost | D-Fuse |
| Braking | Hydraulic disc |
A brand-new aluminium road bike, with hydraulic disc brakes and a Shimano groupset, for 1,300 euros: that is what the 2027 pages that Giant and Liv have just published on their French websites are offering. The price has come down by fifty euros compared with the previous model year.
Fifty euros off the entry ticket
The French page for the 2026 Contend SL 2 lists 1,350 euros. The 2027 one asks 1,300. The drop is modest, but it runs counter to what the market has accustomed buyers to over the past four years, and it puts the bike under a symbolic threshold.
Above it, the Contend SL 1 stays at 1,600 euros, with no change in price. The 300-euro gap between the two models is therefore paid for entirely in the build, not in the frame: both share the same ALUXX SL aluminium base and the same D-Fuse seatpost, the part Giant uses to filter out vibration on its endurance bikes.
Tiagra or Sora, that is where the gap is decided
The Contend SL 1 2027 is built around Shimano Tiagra R4000, with an FC-R4000 chainset, an eleven-speed CS-RS400 cassette and Tiagra hydraulic disc brakes. The SL 2 steps down a level, to Shimano Sora, with a CS-RS400 cassette as well.
At Liv, the price grid is identical down to the cent. The BeLiv SL 2, with Shimano Sora and a CS-HG400 cassette, is listed at 1,300 euros; the BeLiv SL 1 at 1,600 euros. The two brands belong to the same group, and the pricing alignment is no accident: Liv is Giant’s women’s arm, with its own geometries and its own colours, but the same manufacturing behind them.
Part of the catalogue is still missing
The rollout is only partial. As of 17 August, the French page for the 2027 Contend SL 0 returns a page-not-found error, and the Contend AR models — the version that takes wider tyres to leave the tarmac behind — only exist on the French site in their 2026 model year. French prices for those models are therefore not known at this stage.
For anyone after a first road bike with an aluminium frame and hydraulic brakes, the range remains one of the few to cover the 1,300-1,600 euro bracket with a full catalogue of sizes. It remains to be seen whether the 50 euros clawed back will survive dealer pricing.
