IN BRIEF
On 16 September, Bike24, the German online bike retailer, raised its revenue guidance for 2026: it is now targeting €345 million to €360 million, against the €318 million to €332 million announced until now. The group is relying on indicative results for July and August, which in its view extend the trend of the first half of the year. In the same move, it is narrowing its adjusted EBITDA guidance to €16-18 million (against €16 million to €20 million previously), citing rising costs linked to its internationalisation, to the mix of products sold and to geopolitical events.
Bike24 Holding AG, the German online retailer, published an ad-hoc announcement on 16 September to raise its annual sales guidance — and to specify, downwards, its earnings guidance.
Bike24 raises its revenue guidance
The group now expects revenue of €345 million to €360 million for the 2026 financial year. Its previous guidance was a range of €318 million to €332 million: the bottom of the new range is therefore above the top of the old one.
According to the wording of the announcement, this revision is based on the indicative results for the months of July and August, which show that the positive revenue trend of the first half of 2026 continued through the summer.
A tighter margin despite growth
The second half of the statement is more measured. According to that text, Bike24 is bringing its adjusted EBITDA guidance down to a range of €16 million to €18 million, against €16 million to €20 million previously: the floor is unchanged, only the ceiling is cut. The group cites three causes: the rise in costs linked to its internationalisation, the mix of products sold, and ongoing geopolitical events.
What the first-half accounts showed
The German trade site SAZbike reports that the group’s revenue grew by 20.8% in the first half of 2026, to €166.9 million, and that adjusted EBITDA rose by 35.7% to €7.7 million, with the corresponding margin moving from 4.1 to 4.6%. For the second quarter alone, the adjusted EBITDA margin comes out at 6.1%, slightly below last year’s 6.3%, again according to SAZbike.
Looking at the second quarter alone, the specialist outlet etailment reports revenue of €96.1 million, up 20.1%, for adjusted EBITDA of €5.9 million (+15.8%). The German-speaking region accounts for €66.4 million of that, up 17.2%, while what the group calls its localised European markets gain 29.7% to €21.5 million. It is this internationalisation that the group identifies as one of the sources of its additional costs.
